Online marketing is an essential part of running a business. Whether you run a local storefront or a large corporation, it is important that you create an online presence as quickly as possible. Not only should you utilize social media and a website to promote your company, but you should also focus on building up a mailing list. An email list will give you direct access to your clients and will offer you a way to promote your business on a more personal level. If you’re interested in creating a fantastic mailing list, there are a few ways you can quickly get new subscribers.
Offer an incentive for people to join your mailing list. Consider giving a coupon or free eBook for anyone who signs up for your list. You can advertise your special deal on Facebook, Twitter, Pinterest or even on your website. Make sure that you offer something that will make your subscribers feel like they’re getting a great deal. Consider a 25% promotion code that they can use at your store or even a free sample if they sign up for your list.
Another way to get new subscribers is to run a giveaway. You can use Giveaway Tools or Rafflecopter to quickly track entries and encourage people to enter your drawing. As part of the giveaway, people can subscribe to your mailing list for extra entries. Not only will you find that more people sign up for your mailing list, but you’ll also discover that your readers are willing to share and promote the giveaway with their friends and loved ones.
If you don’t already update your blog or website on a regular basis, now is the time to start. Regular, constant updates will give your readers something to look forward to and will keep them coming back for more information. Make sure that the content you post is valuable to your readers. Internet users are savvy. If you post content that is designed to attract people through search engines based on keywords, you may find that your mailing list actually suffers because of it. Always post insightful, useful information on your website that your readers will find helpful and valuable.