Getting a job, finding new clients, promoting yourself and building a professional reputation isn’t easy. Even if you have a strong business background, you may find that you don’t know what it takes to market yourself successfully. Whether you want to land a job with a law firm or start your own business, it’s important that you take the time to consider the image you’re presenting to potential employers and clients.
Unfortunately, people often judge others based on appearances. In the business world, first impressions really are everything. If you give someone a poor impression of yourself or your product, even if you have a valid excuse, they might not give you the opportunity to impress them again. Because of this, it’s very important that you market yourself immediately when you meet a potential employer or client.
One of the biggest challenges to self-promoting and self-marketing is cost. It can be expensive to present a professional image. Fortunately, even if your budget is limited, there are several things you can do to market yourself without spending a dime.
- Dress to impress
You don’t have to go buy new clothing to impress other people, but you should wear your clothing appropriately. If you have a fantastic business dress that’s a bit too big, add a belt or sash to tighten the waist. If you have a nice pantsuit that tends to be a bit wrinkly, iron it before you leave the house. You can also add accessories, such as a watch or necklace, to complement your clothing. Remember that being on a budget doesn’t mean you have to look shabby. A few minor changes can go a long way in improving your appearance and making you look appealing to clients and employers.
- Stand up straight
Your posture says a lot about you. If you slump in chairs or stand with your head hanging, your body language tells other people that you lack self-confidence. Being self-assured is an essential part of presenting a professional image. When you believe in yourself, other people will believe in you, too. While you might feel positive on the inside, you need to look positive on the outside, too. Correct posture will help with this.
- Make eye contact
When you’re meeting with a potential client or employer, you should always make good eye contact. When you’re listening to something important, maintaining eye contact demonstrates that you’re paying attention to the other person. When you’re the one speaking, good eye contact shows you believe in what you’re saying. Remember that people want to work with others who are self-assured and who believe wholly in their product or service. Eye contact is just one way to communicate your confidence.
- Use LinkedIn
LinkedIn is free to use, yet it’s often underutilized by businessmen and women. If you want to promote yourself, you absolutely must be on this site. Once you register, you’ll need to upload a head shot or company logo. You’ll then be able to list your work history, company information, career goals and business experience. You can also join groups and post messages letting other people know about your services.
No matter what type of service or product you’re marketing, remember that good companies are built over time. While it might take awhile to see true success from your endeavors, you can start promoting yourself right away with these marketing techniques.