Avoid Email Marketing Mistakes

Email is a great tool for keeping your customers informed and interested. If properly produced,  mass emails can deliver increased sales and  higher customer satisfaction. If mistakes are made, those same emails can cost business or damage your brand.  By avoiding common pitfalls in three key areas, you can greatly

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Preparing your small business for the market

Preparing your small business for the marketBy Cheryl Frost  Marketing your small business requires preparation and planning.  The more effort you put into your marketing strategy, the more successful your business will be.  Take the time to dress up your company before announcing your formal presence.  Proper planning is the most

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The Customer Experience

A customer's experience will determine whether or not they come back to do business with you in the future.  In order to provide the best experience possible it is important to remember to make the customer feel special, showing patience and meeting all of their needs.  Doing what is necessary

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The Value of Employment Contracts

The Value of Employment Contracts Employment contracts can be of great value to the employer or employee depending on the language, restrictions, and requirements detailed in the contract.  For example, in 1987 when Bank of America CEO Samuel A. Armacost, was forced to resign, he had an employment contract that was

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The World’s 5 Highest Paid Sports Teams

Putting together a championship winning team is an expensive business. While money is no guarantee of success, lack of money pretty much guarantees failure. The world’s highest paid teams are drawn from a variety of sports but all share a common desire to be the best in their field and

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Working With Mailing List Brokers

An experienced mailing list broker is the greatest asset to a direct mail marketer.  Whether they are looking for a general list or a specialty one, a good list broker will know the difference and be able to supply exactly what the client needs. There are different types of mailing lists

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Ab Kettleby

Ab Kettleby You probably haven’t heard about Ab Kettleby, where it is, or even what it is. This is quite understandable, considering it is home to a mere few hundred residents. But even if you’re not looking to make a permanent addition to Ab Kettleby’s population, there are plenty of reasons

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Can You Use Pinterest for Marketing?

Social networking has taken the world by storm, and Pinterest has quickly become one of the most common buzzwords in those circles. With its organized boards and attention-grabbing images, Pinterest provides a great way for people to share interests on a personal level.As a business marketing tool, many may believe

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A Call for Telephone Etiquette

A Call for Telephone Etiquette What is the biggest lie of the 21st century?  The check is in the mail?  No.  I’ll respect you in the morning?  Wrong again. The biggest lie of the 21st century is “Leave a message, and I’ll call you right back.”  No one ever calls back.  This

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